@Cain Treanor WWF didn't say that they weren't going to be associated with Huon just that they could pay up to $500,000 to them but not use their logo or say they had the accreditation.
If Huon didn't meet the requirements then why ask for the money. Surely a company like WWF that prides itself on putting the environment/wildlife first would at the very least advise a company of what the standard is and how they have not met it..?