And yet today WES reported slowing sales in Coles......We have been talking about Aldi affecting WOW sales, now with WOW investing in price and Aldi taking the value orientated customers it is affecting Coles sales as well.
Aldi is not an irritant, they have grabbed the value based shopper, that leaves WOW and WES to compete on Convenience or Service. WOW has more stores so wins on Convenience....lets see who will win on Service.
Aldi marketing, page-32
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