A really interesting business, page-20

As a holder of another block chain based technology (DCC), been eyeing kyckr for awhile before the IPO.

I think not only is market very uninformed of this product, the lack of marketing, more robust information is lacking from the company.

Competitively marketed against ISX (KYC based), there are some questions around their product

--> Live API calls can be a double edged sword. With a registrar of 153, it's good to know information is not stored locally but it can also be the bane of the business model since they are the intermediary

--> Lack of patent could be debilitating for this product. I think whilst niche, it's certainly not beyond the wildest imagination for other companies to undertake this and with the loose model, it can be risky

--> This industry is unregulated. Highly risk commodity to exchange key information on unregulated market.

That being said, KYK is now down to ~$15 million in cap undiluted, lost close to half the value of IPO.

Management seemed a little cavalier to actually allow this to happen. Looking at the likes of FZO and A3D that has successful IPOs, one doesn't have to look far that the key bit pre-IPO is to market the product appropriately and have sticky investors that understand what they have on hand.

I feel for the current holders. I've been looking at an entry point as it's worth a shot on this product. But I feel management has to step up a little to educate the market and not only on the business if IPO is the path they have chosen.

I'll be keeping a close eye on this not only because of the implementation of block chain technology but the niche and possibly highly profitable product.