ck, page-9

"Your thoughts on Maxxium?"

Emerging business segment for CCL, after SABMiller and what not.
Probably sufficient critical mass to make this earnings positive, than if they had stopped at SABMiller.

Clearly CCL are hell bent on becoming iconic brand consolidators (Coke, IXL spreads, SPC, Goulburn Valley, Grinders coffee, the above mentioned) and use their superior distribution channels to leverage.

Also seems like a way to sit at the CML/WOW negotiation table as equals. CCL will not be able to be stuffed around like smaller manufacturers.

Shades of the Proctor&Gamble/Gillette mega brand merger to fight off Walmart.