let the good times roll, page-3

Good Question.
You are correct the high P/E value is of some concern but "The "P" in the P/E ratio is determined at any given point by the market value of the company or its shares. Built into this market price are the future expectations of the company's growth"(Durell 2006).Because the Share price reflects expectations of growth The high P/E Ratio should not be a problem in the short or medium term especially in the company's hotest season. I shall have to benchmark the P/E.

PLEASE NOTE:
This is not in any way shape or form to be construed as advice; I have no idea. You should always DO YOUR OWN RESEARCH and seek Professional Qualified Advice before making decisions. This is purely for entertainment discussional purposes.I take no responsibility for any actions taken as a result of this discusion.