I feel for all too. It has ZERO brand, and ZERO loyalty
The very best it has is a database to hammer into, over and over
The cost of a global marketing campaign to attract eyeballs, clicks and buyers is astronomical
IMO it is not far beyond a virtual re-seller. Any kid can build a drop ship store overnight. https://www.shopify.com.au/blog/6492023-drop-shipping-the-easiest-way-to-sell-online
Ann: Company Update-SRF.AX, page-143
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