Price suppression, page-14

100Mb - you mean - or 10hrs at 10mb/hr (not even a full day)
(although some codes give you 500Mb)

But these codes are only about customer acquisition.
Any value in the company long term has got to be about charging for access.

And if you are ripping off customers by sneaky T&Cs, and more expensive than options available through existing carriers, those customers won't stay long

Be much better long-term to have fairer billing (by the kb/10kb) even if a 1Gb pack is more expensive.

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Assume you have gotten to 3Gb by getting people to use your code in the (100them, 100you model), but why use that code when you could use XLAUNCH (for another week) and get 500Mb