"...the app has an inbuilt news feed, which acts as a daily digest."
I wonder whether a company like NewsCorp would be rolling out their newsfeed? We know XTD and APN have a relationship and NewsCorp have a sizeable stake in APN - I'm just wondering whether NewsCorp will relaunch it's daily commuter newpaper "mX" in a digital form via Embark?
"Embark’s technology allows any user to engage with moving and interactive screens (XTD’s) at train stations, bus shelters and shopping centres."
It will also be interesting to see if they form some sort of partnership with Ooh Media! as well as APN? OML have a pretty substantial screen presence at bus shelters (via Adsell as well), university campus's (Otto?). Also wondering whether they will team up with Westfield (who run their own screens) for a shopping centre roll out aimed at security and advertising.
In Australia Embark is already supporting various screens for interaction; it has started in Brisbane and will be making its way to Melbourne and Sydney after launch in late April.
Any day now!
“We’re currently talking to various bodies throughout Asia and India as well as switching on Embark with various networks of out of home advertising screens.”
An Embark / XTD package deal for Asia would be fantastic wouldn't it?
XTD Price at posting:
22.0¢ Sentiment: Buy Disclosure: Held
