How do they do their number a bit like the political polls their pick a area count for pre define time and x by the number of shops.
Try and define who makes up Aldi market remember they spend $25 per week.
I can only go by my area 3 - Woolworths, 2- coles and 1- Aldi plus 4 -IGA( big new ) plus a KMART.
- Coles has about a third of their floor space clothes and other non food items at their newer shop.
- I was up the sunshine coast ( over looking the river with my wine and not thinking about the whining ) last weekend and went into Woolworth big top and liked the new shop format / checkout.
Also remember Wow management was booking Fuel sales from Caltex stations that inflated their sales figures ( old sales trick ) and once Caltex took back ownership and fuel dropped you know the rest.
So I tried to type slowly as someone said my english was poor.
Cheers big ears
aldi research, page-9
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