Contract's Underway!, page-3

I didn't read too much into the Cohen's participation in the SPP entitlements, it was capped at $15,000 per holder and I think had they not it would have looked very poor. The on market buying around the same time was probably more noteworthy, albeit, smallish parcels. Unfortunately, given it was on market buying the implications are no major announcements in the short term given the restrictions on directors buying.

This contradicts to an extent the rhetoric in the past company updates about major deals under negotiation, I don't know that such negotiations for IVO products would need to be that protracted and should be agreed in a relatively short time space.

I used Shopping Ninja, I don't really rate it that highly. It feels like a gimmick, and as with all gimmicks, they eventually become fatigued. Consumers are savvy enough these days to ask for discounts at point of sale, in fact they expect it, and retailers don't like putting up their best price. At best Shopping Ninja would give you a baseline to start negotiations for discounting beyond the listed price for an item, and unfortunately, that won't make it generate a return on investment.

On the other hand I am excited about the Treasury Wines 12 month contract, they are in growth mode globally with bolt on acquisitions in the UK and US, it will be a true test for IVO, this is a global giant in its sector and very high turnover and range of products across multiple markets. If Invigor proves to assist them lift sales and more importantly market share, it will be company making in my view.

I think the lack of any deals in the short term will erode the SP slightly, so I am sitting on the fence, but I am watching for anything updating the market from TWE about lifting sales volumes and even better a one liner slipped in about a change of approach by using Insights Retail to better meet the market needs.