Hmm, something doesn't add up... It's unlikely that management would lie outright, only to correct themselves later.
This seems like they've found higher margin demand and have decided to stock that particular market. Take a look at the price of salmon more recently [in AUD]
http://www.indexmundi.com/commodities/?commodity=fish&months=60¤cy=aud
(Crappy charting tool, but it does the job)