Ann: MedAdvisor launches 1st phase of highly anticipated GP Link, page-8

Did my own little reality test on MDR today. Started on the BUPA and worked my way through to a MDR connected chemist where I live in Avalon. Only one Chemist using MDR, which is arguably the most expensive one in terms of prescription costs. If you have a cheaper chemist its beholding on the consumer to promote MDR to that chemist. That being said, the concept of having your meds monitored a mobile phone program is an absolute cracker. There must be 5 million men out there on cholesterol and blood pressure tablets who are slack about keeping their scripts in order. Just think, no more wife to nag you about how slack you are, it's now between you and your Phone program as to whether you collapse in the middle of the street with a heart attack.

Not sure what the competition is with MDR, but I'm assuming they have first mover status. Key to success is obviously more service providers like BUPA front lining the AP. I'm going to see how this plays out, at .033c, were not terribly far above the last cap raise, was it .03c ?