New research report out with $1.07 CDA target price!, page-27

What is kind of interesting here...and I know they didn't make the gold pans on me saying this but I posted this in a gold forum last year...

Why they don't go after the Airport screener market is beyond me. That would be twice their current sales atleast. Big money there. How hard would it be for the R&D boys to come up with something?
They have 1 foot in the door already with there brand and government contracts.


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Posted:
16 May 2014 04:13 pm

They could try and buy (Garrett, Fisher, Whites etc) if they were even for sale but I don't think the FTC/ACCC would let them due to marketshare issues. So that leads us back to making "other" metal/gold finding products. Looking at the other companies product range, the first thing that hits you in the head is...Why aren't they making Airport or building security detectors? Like duh! You'd think with their R&D spend they couldn't come up with a better or at the very least the same quality products. Those machines would sell for a fair bit and I'd assume there'd be a decent margin on them.

Then it came back to branding. Look at Keene. Codan could buy them but, they are heaving in dredging products and it seems that every place in the world will soon outlaw it. Then there's highbanker makers like Royal Manufacturing and a bunch of others. Ya they could buy them but again, with the brain power they have in R&D couldn't the make a better sluice/HB or even gold pan. Plus, the hundred of other products that go with the process of finding gold/gems etc. Slap a MineLabs label on them.

Branding.
I just think Codan's MD is missing out on a massive branding opportunity. You design a better gold pan...get the patent and spit those puppies out. Let's be honest...I doubt it cost Garrett more than $5 to make/mold a bit of plastic. They are great but, it's still just molded plastic. Why can't Minelabs do that? You're shopping for a gold plan you see a Minelab. Hell, they are good are designing stuff...I'll give them a go.

Same thing for sluices/HBers. There are hundreds of people/companies making them. I bet some decent coin that we've all spent 20+ hours researching and trying to figure out the best one to get. If Minelabs came out with 5-8 different models I'd only be looking at them and happy to pay a premium as I know Minelab makes better mousetraps.

It's just a concern I have that they are only electronic inventors snobs. Detectors/electrical communications etc. They don't what to get their hands dirty...so to speak by becoming a prospectors helper, which they already are. I've looked and there isn't any public company in the world that does this.

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