A bit misleading, @malmanu?
Looking at relative volumes, the semrush website shows:
*(MOM means Month on Month)
Column 1
Column 2
Column 3
1
MOM Change (%)
SEMRUSH
ASX Ann.
2
August
start
start
3
September
51.3%
25%
4
October
19.8%
31%
5
November
-5.3%
-4%
6
December
1.8%
-8%
7
January
107% (Projected 31JAN16) +4% @ 15JAN16
???
semrush.com.au has predicted the trend:
Increase in traffic in sept (predicted, 51%, actual, 25%) - Correct
Increase in traffic in oct (predicted, 20%, actual, 31%) - Correct
Increase in traffic in nov (predicted, -5%, actual, -4%) - Correct
Increase in traffic in dec (predicted, 1.8%, actual, -8%) - Incorrect
Take with it what you will, but it looks like it's currently predicting a 4% growth month to date.
Seeing as we're half way through the month, I multiplied the raw number by 2, and saw a predicted increase of 107% on decembers' traffic. (~970,000 views projected)
The numbers between semrush and ASX are approx ~10 fold different between each other, but the trending of relative differences between the two data sources are tracking quite closely, so take from it what you will. There is certainly a trend, may need more data points to be more confident.
An intelligent guess knowing that september varied by about half.. and november was essentially spot on..
This model projects that January numbers will be see between 725,000 and 970,000 unique viewers.
**If i adjust my numbers based on paid search traffic over organic searching, I see the following:
Column 1
Column 2
Column 3
1
MOM Change (%)
SEMRUSH
ASX Ann.
2
August
-
-
3
September
31.8%
25%
4
October
6.8%
31%
5
November
-5.5%
-4%
6
December
-4.9%
-8%
7
January
+38% (Projected 31JAN16) +6.3% @ 15JAN16
???
This model projects ~670,000 viewers for the month of Jan. (the other model looks better!)
In any case.. 670,000 - 970,000 unique views is nothing but good news in my eyes. I'm quite excited to see how this pans out.... Not for the SP but pride!
