Ann: Update - Consolidation/Split - E88, page-9

I think things will get worse before they get better.

Lazada gets more monthly page views in Thailand alone than Ensogo's entire network.

Lazada's 'marketplace' is in direct competition with Ensogo. The value proposition of both sites to sellers is that they'll clear inventory quickly. The platform with the most users will have the best chance of clearing inventory. If Ensogo wants to be the region's 'leading online discount retailer for brands' it needs to prove it can clear inventory THE FASTEST. As Ensogo's CEO has said previously, the platform's ability to attract brands and improve its merchandise quality hinges on whether it clears inventory faster than other platforms. That's the golden virtuous cycle.

I have tracked the evolution of the site for months and I can say I have no clue how effective it is. The top ten sellers regularly feature products with less than 10 sales, as indicated by the 'bought' icon. I've contacted representatives (several times) from the company for clarity around the 'bought' feature (whether the figures are delayed, or weather some companies don't allow publishing of sales etc) with no response. No one wants to tell me about a simple feature on the site. Are the 'bought' figures true? Or is the algorithm for the Top Sellers just not doing what it's supposed to (that would be terrible for an online business trying to sort best from worst)?

Looking on similarweb or alexa Ensogo's online user metrics haven't really improved over the last few months despite the platform upgrade.

It's still in customer acquisition/scaling mode, which equals cash burn. I'm not confident this quarter will showed a marked improvement in sales either.

I will continue following E88 with interest - IF it starts proving itself it'll be an excellent investment. Before it does it'll burn cash and probably require fresh capital.

Cheers