Potentially hidden gem, page-227

I don't think agents are the main game here - they just provide a nice annuity as per the REA model (and they aren't going away anytime soon).

I see the true disruption (not that I like that term) will be connecting renters and landlords directly, cutting out the cost of the middle men by providing those services or helping link/manage all those services such as payments, rent valuations, bonds, marketing, viewing and inspections, rental history, property management etc.

This is where the market growth should come, in the same way that Uber cuts out Cabcharge.

Getting landlords and renters on is priority 1, getting a full lifecycle service for them both will lock them in as priority 2. Priority 3 is to make money out of it when you own the rental market.