STAR WARS The Force Awakens’ Australian ticket sales have broken records leaving other box office breakers in its space dust two months ahead of its release on December 17.
According to Event Cinemas, Star Wars’ first day pre-sales totalled 30,000 since going on sale at 8am on Tuesday, eclipsing the end-of-day record set by The Avengers (26,988) tickets in just four hours.
To put that in perspective, that’s four times as many as the first day of presales for The Twilight Saga: Breaking Dawn — Part 2 (7726 tickets) and Harry Potter and The Deathly Hollows Part 2 (7258 tickets) in the same period.
1200 tickets sold in the first minute, 10,000 in the first ten minutes and more than 30,000 by yesterday afternoon.
Ticket sales have since doubled overnight, with 31 per cent of all tickets to midnight sessions and 70 per cent to sessions in 3D.
Some Event cinemas have even opened up sessions at 3am to meet demand.
“We anticipated the ticket sales for Star Wars: The Force Awakens to break records, however the pace in which this film has achieved this is remarkable,” David Seargent, group managing director of Event Cinemas’ parent company AHL, said in a statement.
In the US, Fandango, the market leader in online ticket sales, said on Tuesday that it had sold eight times as many tickets as it did for The Hunger Games, the previous record holder for first day tickets sales.
VRL Price at posting:
$7.02 Sentiment: Buy Disclosure: Held
