Ann: Annual Report to shareholders, page-19

I'm not to concerned with $610 on marketing & advertising. A lot of this will be salaries. You have to spend money to make money (particularly when you are starting from a base of $0!). Brand spend in particular will receive little benefit straight up.

I'd be more concerned if their marketing & advertising spend was only $100k for the qtr. That would be a true snails pace conservative approach. And i doubt shareholders/investors would have the patience for that.

There is a lot to be said for the 'first mover advantage' no point trudging along with a great product and having someone else blast you out of the water with big spend. having said that, i would also have liked to jave seen more sales, however it has only being commercially available for 9 months. give the sales time to make their mark.

Amazed someone would dump a batch at .5c based on that qtrly report.