A club doesnt need analytics... What's more important is what SkyFii does with the data. Does anyone know if the data is retained by skifii as a nationwide database?
This could have serious impacts on both local and national marketing once the database becomes big enough, expecially if a company like Woolworths ltd or Coles Myer were to combine the data from their rewards card with internet browsing trends.
Something to keep an eye on... has anyone read any documentation regarding privacy and data retention in their contracts?
Ann: SkyFii Signs TSA with Wests Ashfield Leagues, page-6
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