Ann: Appendix 4C and Commentary, page-9

Yes, the "does anyone actually want free wifi" thing caused me a lot of confusion early on as well. When you realise that this is actually not the product they are trying to offer you start to understand the real potential of this one.

Wayne has no aspirations of getting everyone to log into a wifi network everyone they go shopping. The beauty of the analytics here is customers only ever need to log into one SkyFii hotspot and the platform can track them everywhere. Even if you don't sign onto the network the platform will still start to generate an in authenticated profile based on the MAC address alone. Even with on a few % sample auidence the data insights you start to develop are huge.