Meet ShareRoot, a platform to connect users with brands
That is the idea behind ShareRoot, a content marketing platform, which aggregates user generated content from Instagram and Twitter in a platform that brands can access and securely request for the rights to those images.
The idea is to not only allow fans to take part in social media ad campaigns, but to strengthen the bond between the two sides
ShareRoot was the winner of the People's Choice award at this month's Vator Splash Oakland. I spoke to Noah Abelson, co-founder and CEO at ShareRoot, about his company and how he hopes to change the relationship between consumers and brands.
