This is a good sign because it shows a willingness to change their approach.
Too little way too late, they should of changed their approach when they had that big marketing blow out for almost no gain a few years ago.
Years ago I stated they should use likes of You Tube for advertising and revamp their You Tube TV Channel, which of course at the time was put down by rampers in favour of pizza box coupons,subscriptions disguised as gift cards,radio and news print.
What does NFLX do when they release in Aus and NZ, flooded You Tube with adverts, signed numerous partnership deals including ISP for unmetered data and advertise six months free membership everywhere.
"smart leadership it shows a company that has not given up."
No it shows leadership not willing to give up their salary and bonuses without a long drawn out fight even when MC is 2-5m.
QFX tried to copy NFLX and have squandered away an almost 10 years head start because they never established a solid subscriber customer base on which to build the business on, instead every year going back to the market for another CR to pay their bills and borrow more money from investors for ET salaries.
"Go on Kat start personally attacking me and everyone who doesn't agree with you."
Go back a couple years, especially after the 2c CR and you'll see exactly who was leading the attacks, especially against anyone with a bearish view of the company at a time no matter how obvious from the financials that this company was only going to dilute investors all the way to bottom, which is exactly whats happened.
Ironically the same time Patersons thought this would be 7cps by now. Wonder how much they got paid to ramp that report and shares sold into the volume for additional revenue.
Kat.
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