According to a statement from Foxtel, the deal allows Quickflix to "market and sell" Presto TV, Presto Movies and Presto Entertainment (TV and movies) bundles, currently offered by Foxtel in partnership with Seven West Media. Quickflix customers will now be able to access Presto's subscription video on demand (SVOD) content alongside existing Quickflix pay-per-view movies and pay-per-season TV series, making Quickflix an "affiliate reseller for Presto."
Speaking from LA in a phone interview today, Quickflix CEO Stephen Langsford said existing and new customers would see a "seamless" integration of Presto's SVOD catalogue alongside Quickflix's own "transactional" content across all platforms that the service operates on.
Under the arrangement, Quickflix will no longer offer its own SVOD TV shows and movies, leaving Foxtel to look after the rights deals for this content, which will now be branded as 'Presto' on the Quickflix platform. This change in content will be matched by a "major upgrade" of the Quickflix user interface to streamline the two brands.
Langsford also noted that Foxtel and Seven West Media would bring a strong financial backing under the deal, allowing the service to land a broader content offering for customers. Without going into the detail of which titles Quickflix may lose under the partnership, Langsford said overall customers would see a stronger catalogue. The company is yet to confirm if the deal would see any change to pricing for customers.
http://www.cnet.com/au/news/quickflix-partners-with-foxtel-to-offer-presto-content/
