As a general info re application fees at EMEA
http://www.ema.europa.eu/docs/en_GB/document_library/Other/2009/09/WC500003695.pdf
Have a look at the Basic Fee: 254,100 Euros.
As an educated guess the company spent over half a million euros on it and what is the result?
The 'Withdrawal of the Marketing Authorization' application (see Section 8 of the above post).
