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Shares in Animoca Brands Corporation Limited (ASX:AB1) have spiked almost 40 per cent in morning trade after scoring a deal to license the name and image of American celebrity Paris Hilton.
The pure play mobile game developer will also have the rights to imagery and content from Paris Hilton Entertainment for use in the company’s mobile apps worldwide.
CEO Robby Yung says the company is confident consumers around the world will be receptive to Paris Hilton mobile games and themes with Paris’ eye for what is hot in the latest trends.
Animoca plans to take a phased approach to development, initially creating branded virtual items for in-game purchase and then moving on to create fully-branded apps in the future.
Animoca Brands Corporation listed on the Australian Securities Exchange in January through a reverse takeover after previously trading as Black Fire Minerals Limited (ASX:BFE).
