Ann: Ensogo delivers record quarter, page-40

1982 - I have been on this boat before with IPP where share price went down to 5c. 3 years from then it's trading at $3. To be honest, if you are not patient enough to wait another year or two might as well sell it at current prices because the chances are the SP might even go down to 8c due to lack of volume.

Talking on fundamentals, the matter of fact is it's been 1 year and if we just look back what has been achived so far it's incredible:

- 3 big websites merging together to form a pureplay in their market.
- acquisition of Livingsocial (really just the subscribers they were after) and ensogo (top brand in Thailand)
- Integrated technology to understand customer activities & preference through data analytics and improved operations.
- Doubled the gross turnover in one year. 4 times in 2 years.

Yep all this came at a price of $20m loss? But looking back in 2-3 years time does it matter when a company is making 200-300m revenue? Did it matter for IPP? All they need to do is march forward. It's such a huge market that if you get your basics right it will take no time to double, triple, quadraple revenue in a couple of years.

I would much rather see a loss of 5-10m in the early years than to stick to a slow run rate of 5% growth every year and making a 1m profit. Neither VIPShop nor Alibaba would have got anywhere if that was the strategy.. Customer Service & Quality of Product (The only two things that matter in today's world).