4 Bids per Fairfax, page-11

Last year ten totally failed to use the T20 to promote its upcoming programming. I watched all the T20 and remember being totally underwhelmed by the advertising for the year's new shows (all I can remember is yet-another-masterchef and yet-another-biggest-looser). I sold out soon after (back in later in the year).

This year it is different. I find myself being drawn to at least take a look at the first few episodes of Shark Tank and I'm a Celebrity. I think they are also building the story around Gogglebox well (a bizarre concept that apparently rates quite well in the UK).

I do hope the Board tell the all the bidders to go away and get on with the turnaround that actually looks like starting to get some legs.