The old Hills was a mess and very badly run in my opinion. In my research I found a printing company that hardly ever did any work. Poor management teams and badly run. I think the closures and the sell offs were needed. I dont see that many Hills hoists anymore - its iconic but some icons are no longer needed - Hows the landline handsfree phones these days - reckon uniden and others are suffering the mobile era as well.
I dont think the process is wrong I just dont rate management to pay the right price and get the cohesion needed to make this all hang together and it will take a lot longer - really sad.
The deal with Masters in my opinion was to not have to end the brand but to keep it alive without any direct costs. Too many issues out there to cause confusion. Some bad noise as well , why stay in Adelaide but have fancy offices in NSW.
Really plan seems a bit shot right now but they could surprise - I sold because I dont like surprises - they are mostly negative.
HIL Price at posting:
$1.18 Sentiment: None Disclosure: Not Held