Ann: Ensogo strengthens management team, page-17

I don't have any idea of who is selling and I don't think anyone else in the public domain has either. In the main I think it is a matter of unrealistic expectations by the sellers and a lack of understanding about what is involved in an operation like this for a company just 12 months on from inception.

There are 2 phases involved, takeover and makeover. As the various independent companies have been acquired, i.e. the takeovers, initially it is a matter of taking control of them as is and keeping them functioning as seamlessly as possible whilst a plan is executed to integrate them (the makeover - integration) and this is a complex and an expense laden excercise.

Integration means estabishing common platforms for the basics like procurement, IT, shipping, accounting, HR, security , sales and marketing etc. To execute this and complete it in 12 months is a big ask in an environment where technology and competition is also evolving very rapidly which even for established and stable companies is a really big challenge. So allowances need to be made it is unrealistic to expect this to happen overnight.

The integration process is visible in the new Esogo website which is a common platform, i.e. part of the makeover, and the other back office stuff will be going on unseeen in the background.