coca cola amatil: a tale of two stories, page-45

JPGM,

You need to go easy on the poor soul.

For, had you been around for some time, you would have learned that poor FB has been taking a proper beating for years now given him being short both the equity market and the property market during one of their biggest boom periods in living memory.

How would you feel if you were sitting on the sideline for years hoping and wishing desperately for the correction that just never seems like it will ever happen?

How would you feel knowing full well that when stock prices do finally correct by 10% or 15%, that they will still be a good many percentage points higher than when you first started shorting them and that, in addition, you had to forego the 5%pa dividend yield in the interim period?

And then there's the issue of having to pay rent forever while property prices ratchet up around you, knowing that you will probably never be able to get onto the property ladder given the near-doubling of property values over the past decade.

That's FB's world, right there.

So have some sympathy on the poor fellow.

Even though he will try his utmost to put on a brave face, we know how very depressing it must be to constantly be for him to be on the wrong side of the trade.

Be nice.
Be kind.