coca cola amatil: a tale of two stories, page-16

so in a nutshell there's channel leakage, margin dilution caused by the swing from non format to format retail and changing consumer preferences. the old concept of a rep visiting stores, every week or fortnight at the same time of day, is now a foreign concept. self serve, contact centre and other forms of ordering have replaced the costly old model. sure there are still reps, but they sell less and police more......the irony is that you pay format retailers (which are a fast growing mix) for compliance, which they in many occasions can't deliver. you have the same customers unbundling beverage contracts by product group......I could go on. It's literally a sheet sandwich. this business is being right sized for combating these stiff head winds....my opinion for what it's worth is that CCL needs to find a workable solution to Indonesia that leaves it partly exposed to Indos upside, but without having to cover $000m in capex. There's plenty of cash rolling around CCL, it could be better used in Aus than Indo.