It's worth remembering that a big part of the $50M that these guys are kicking in is in Advertising.
You can guess who they will be "buying" their advertising from.
As for the HBO deal...hard to know what they really paid, but you can bet that it was more that JUST the so caled $1M.
There would have been more to it than that. HBO would be looking to see it gets what HBO wants.
More money for content deals?
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