Coca Cola brand is not a competitve advantage anymore! if CCA got the fundamental wrong, page-9

Yeah CCL has diversified into many areas including health foods - they own more brands than I realised and will provide product into areas that consumers want - either treats or healthy. As other members have pointed out, CCL are canny operators and understand marketing, product, distribution channels, prime shelf space etc etc. Food and beverages always has a market and, dealing with the world's most recognised brand is still an asset IMO. I reckon the CCL share price will do well in coming years.