the major problem for coke, page-22

Google it before you call baloney. There are research papers on the fact that people in blind taste tests prefer Pepsi and other stuff. if you search hard enough you will find academic papers on the issue. It is more than just my opinion. http://stagesyou.com/2014/03/if-pepsi-tastes-better-why-do-more-people-still-choose-coke/ one of hundreds of links. Also worth reading up on the story of new coke if you are an investor. Coke sales are not strongly linked to its taste and it's competitors tastes. That is what makes coke so valuable.

Same goes with the coke consumption. Fact check before you call baloney. A quick look at the coke global annual reports I'll give you global sales history of coke in each country. It will give you more than enough numbers to do your own fact check. Look at Indonesia. Coke consumption is rising rapidly with increases in disposable income. Coke is a discretionary product and thus strongly linked to disposable income. It isn't the only thing that changes sales per person but it has a huge impact on the potential market and on sales.