the major problem for coke, page-15

Whichever angle you look at it, CCL is a value trap. It would therefore take a strong optimist to put their money on the counter for this gem. CCL is a selling opportunity.

Fat Bloater has consistently picked CCL as little more than a good short.

A disappointment and quick way to lose as headwinds are strong, including continuing heavy competitive pressures.

The supermarket duopoly stops CCL covering costs and shops find it cheaper to buy the stuff on special at the supermarkets certainly not through CCL distributors! Not a good look!

More bad news to come with a strategic review no less.