strong buy, page-23

I would annualise based on a 45/55 split approx. Maybe $397m would be closer ATM - about 52 cps. I think the market was looking for about 71cps roughly.

I would like to see coca cola be a bit proactive about the market - just like SPC turned a blind eye to needing to capture profitable niches in the international market, coca cola is complacent about this as well IMO. (Zevia is interesting however.) The business cannot just turn around on cost cutting. They need to start going healthy, organic, BPA free (including bottle caps - lol - hilarious promoting BPA free bottles on a technicality), (plastic free?) etc. To me it is surprising how out of touch they have been really.