have a look at the Lion website.
They released a statement to the ASX on the 11th of feb stating there net tangible assets.
its clearly states they are holding a net position in RUM worth $2.4mil.
They are long term holders - its not Lion selling.
Its a private. Im not sure how much to go. Possibly a few million shares.
They are being soaked up daily so and it won't matter soon. The stock will be 25 cents by the end of March.
Cheers
DJC