I worked that out later. The 11k was from the old monetisation model (people voluntarily paid what they thought the Kneoworld experience was worth and they could choose the allocation split of their payment between the developers and the company). Trying to remember if part of the 11k was a one off for something as well....
This model was killed off around June as they re-mapped to the Pta model. The PTA initiative was announced August which is where my 2 month comment came from - I now think though it may not have been "launched" until later. Can't think off the top of my head if the ios announcement referred to a launch.
Can see some potential positives in the quarterly but currently assessing whether to take a loss and go, average down or just leave in the bottom drawer for a while.
ESN Price at posting:
0.2¢ Sentiment: None Disclosure: Held