Kind-of like the Heart Foundation's 'tick, but for "great products or services that families love" :p
Any publicity is good publicity and endorsements and contest involvement like this is a positive for sure, but only a small part of an overall marketing and promotion strategy.
As mentioned elsewhere in ESN threads, it'd be perfect if there was an arrangement in place where kneoworld would be mandatory use in line with curriculum of US and/or other markets
ESN Price at posting:
0.4¢ Sentiment: Buy Disclosure: Held