long term business model in doubt, page-10

Cab is very similar to Amex in business structure. Anything is cheer than a,ex and has been for decades but they don't lose their business to new contenders. I think their secret is in the fact that they reward consumers for using them so consumers want Amex and thus sellers must provide for it.

CAB is very similar in nature except they give bug kickbacks to the cabbies where as the other systems charge a fee to cabbies. Why would a cabbie use a system that costs more when it isn't going to bring in extra work. You don't choose what cab you get, it's pure luck and you would never reject a cab based on what payment system they have.

These mobile apps suit stores and places where consumers shop around and you need to minimize every cost or you'll lose business but not taxis because consumers can't choose.

The only real concern for this company is that a 5% surcharge cap makes it hard to give taxi drivers a kickback of 2.5% and keep making a decent profit after merchant fees Ect. And it's understandable why they put these rules in given the taxi market has no incentive to cut these costs.