Just for clarity sake, P/E needs to be done on NPAT to give an industry wide comparison. I see EBITDA being used and that's not comparing apples with apples. I think this has interesting scope, but it must be tempered with the fact that the owners and execs are saying that it will grow at 40-50% in the next few years, so the explosive multi bagger is unlikely to happen, but a more moderate growth is more likely.
