the rhino is ready to charge, page-19

lol - who knows Adam. If nothing else the lycra shows the herd mentality and what becomes accepted as a given.

And in cycling it's not just the lycra. It's gloves for better grip, arm, leg & feet covers for cold starts, cadence counters, sunglasses, little hats to hide helmut hair when they stop for a coffee etc

So I agree they're very likely to give the turbine every chance. Add the herd mentality to a viral social media campaign, let the affiliate partners market to their established networks and by selling online it has the potential to take off quite quickly.