give 'em more

I subscribe to Robert Middleton, the following was in his latest newsletter.

My brother lives in San Francisco, and he recently said that his partner and many of her friends are into the Breville juicers.



Give 'Em More
I'd like to put a marketing myth to rest forever: That in these hyper-fast days, nobody will read anything.
Here's proof against that myth.
I was recently perusing a juicer on Amazon. To be more exact, a "Breville, JEXL Juice Fountain Elite 1000 Watt Juice Extractor" that sells for $299. It's just a juicer, right?
Not right!
Apparently a lot of people take juicing seriously. There are 922 Amazon reviews about that one juicer. And that's not even the interesting part.
What got my attention is that the top-rated review is 2,679 words long! That's more than twice the length of this article. And according to the Amazon stats, 3,841 people read the review and 3,762 like it! Wow.
Ultimately, Robert Thomas, who wrote this review, did a pretty great job of promoting this juicer for Breville. Robert clearly became the top content marketer for this juicer. And they sold a whole boatload of those suckers.