A couple of interesting articles to compare to the breakeven price in the HAR prelim fs:
http://www.platts.com/newsfeature/2012/steeloutlook/index
and
http://www.reuters.com/article/2012/09/19/markets-ironore-idUSL4E8KJ2NE20120919
In my view people were looking at this not with a view to how the ore might sensibly be priced when they get into production but with a very short term view.
Cheers, dyor