re: green energy at no extra cost
MPS is not exactly an independent research house. They were the sub underwriters to the JGL float, so there's already a strong relationship going between them there.
I've seen the numbers, and personally I think they're incredibly pie in the sky type numbers. Already their forecasts have missed the mark - JGL for the year ending 30th June only had 1000 customers, not the 2000 the report predicted. (And the report was written in July too, I think)
Check some of the assumptions for yourself. I think you'll see they are actually very, very optimistic. Would have also liked to have a bit more info on how the competition compares with JGL's products. They go on a bit about how unique JGL's products are but little is done in the way of competitor analysis.
I'm not really familiar with the AEN story but I think with first on scene status they would have secured customers a little easier when starting up. You'd have to think that competition in the electricity retail sector now compared to a few years ago is drastically different. Then there's the question that I found myself asking - if JGL runs out of money before it reaches its break even target (was over 2k customers from memory if it's correct- and this was based on company's own forecasts ) what happens then??
Anyway, I think the Greenie approach is an interesting idea but let's face is when it comes down to actually taking $$$ out of your pocket to help the environment (and to a minor extent only in JGL's case) how many of us have actually done so, lol.
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