A year or two ago redisland had pretty much equal product rep in the majors with the biggest brand - boundary/cobram. OVer the past years this has slipped, with a much lesser ranging in coles and the loss of the varietal small bottles (cobram went in the direction of flavoured small bottles).
While the company is pining its hopes on CHina, it would be good to get some indication of a strategy to also win more domestic sales.
What about teaming up with a margarine manufacturer to do a co-branded spread (olive oil margarine mix?)
RLA Price at posting:
1.2¢ Sentiment: Hold Disclosure: Held
