Its a nice idea but realistically its a 5 - 10 year job, everyone has grown up with Qantas being the number 1 airline for Australia - its been here the longest and its track record for me has been quite good for domestic travelling.
In saying that however you can't underestimate Virgin, whilst alot of things are happening behind the scenes at Qantas, Virgin have slowly built themselves up on Qantas's bad fortunes.
Virgin are stearing towards that number 1 spot however next year is very unrealistic - only thing that could help achieve that would be Qantas folding altogether, can't see that happening...
VAH Price at posting:
43.0¢ Sentiment: Buy Disclosure: Held