Ann: Share Placement and Appendix 3B , page-10

Hi Philby, no I am not in the FMCG business but have had exposure through family ventures. I have been investing since I was in high school. I have seen many companies come and go and like to think I have a keen eye for what works and what doesn’t. Passionate about marketing because lets face it without it you have nothing!

There are several issues with ECQ that I can see need fixing.

- Cash burn is a big deal so that means you cant be paying execs with a minimal interest in the company $150k salaries! Especially when the company is not even turning a profit! What incentive do they have?

- Direction? – Let’s forget about Hong Kong, the UK, and get some sales in Australia that means hitting the shopping centre’s be innovative showcase the product. Walk through the city and showcase the product. Hell I would arrange to have the press meet in the city or mall and have the diaper on myself and drum up some publicity/editorials. You need to be creative with the money you spend especially since they have so little.

I would even meet with radio stations/coles/woolies/service station buyers and cut them in a deal a % of sales on top of what they mark up the product. Possibly inking a deal with coles regarding company ownership they get 5% of the company as an incentive.

I guess what I am trying to say is that there’s lots that can be done and management need to keep in touch with shareholders so that you don’t get large sell-off.


Oh and the company needs a tagline that instills value something like... because your child deserves the best . (not the best but i just thought of it)

P.S This is my opinion and mine alone. i am not a financial planner and don't pretend to be. i base my decisions based on the knowledge that i have. Do your own research!!!