Ann: Mogul Partners with AFLs Adelaide Crows Esports Team, page-33

Legacy (and every organisation signing up to Mogul’s program) is financially incentivised to bring paying players to Mogul.

Think 10 big strategic AU organisations each brining thousands or tens of thousands of highly active players players to Mogul over the coming months.

Now think 100s of non strategic teams each brining hundreds more, incentivised the same way.

Now think of applying that to every market in the world (including ones with much bigger populations).