WZR Charts, page-98

yup, and i doubt you'll see much. Their strategy is unique, which is why i like it. what they consistently say is that advertising in the open market only attracts low quality customers. hence why latitude do it and then offer loans at 25%, and cash converters/other pay day lenders do it and attact the rif raf. these guys are at the other end of the spectrum, taking prime customers off the banks. they said as much in their quarterly update when they said they spent $400K to write $30M in loans - so you're unlikely to see them with a washed out american sitcom guy as brand ambassador. they whole channel strategy they've talked to has shown they know how to strategically acquire customers.